diff --git a/backend/src/flyer-import/flyer-import.service.ts b/backend/src/flyer-import/flyer-import.service.ts
index 009888c8..0e99e1bf 100644
--- a/backend/src/flyer-import/flyer-import.service.ts
+++ b/backend/src/flyer-import/flyer-import.service.ts
@@ -28,12 +28,20 @@ type FlyerParseItem = {
   reasonCodes: string[];
 };
 
-type FlyerParseResponse = {
-  retailer: 'willys';
-  parserVersion: 'v1';
-  items: FlyerParseItem[];
-  warnings: string[];
-};
+type FlyerParseResponse = {
+  retailer: 'willys';
+  parserVersion: 'v1';
+  items: FlyerParseItem[];
+  warnings: string[];
+};
+
+type ExtractedOfferSignals = {
+  price: number | null;
+  priceUnit: string | null;
+  comparisonPrice: number | null;
+  comparisonUnit: string | null;
+  hasCampaignPattern: boolean;
+};
 
 type ProductLite = {
   id: number;
@@ -77,23 +85,28 @@ export class FlyerImportService {
       productById.set(product.id, product);
     }
 
-    const items: FlyerImportItem[] = parsed.items.map((item) => {
-      const match = this.matchItem(item, products, aliasToProduct, productById);
-      const offerLimitText = this.extractOfferLimitText(item.offerText);
-      return {
-        flyerItemId: null,
-        rawName: item.rawName,
-        normalizedName: item.normalizedName,
-        category: item.category,
-        price: item.price,
-        priceUnit: item.priceUnit,
-        comparisonPrice: item.comparisonPrice,
-        comparisonUnit: item.comparisonUnit,
-        offerText: item.offerText,
-        isOffer: this.isOfferItem(item),
-        offerLimitText,
-        parseConfidence: item.confidence,
-        parseReasons: item.reasonCodes,
+    const items: FlyerImportItem[] = parsed.items.map((item) => {
+      const match = this.matchItem(item, products, aliasToProduct, productById);
+      const signals = this.extractOfferSignals(item.offerText);
+      const price = item.price ?? signals.price;
+      const priceUnit = this.normalizeUnit(item.priceUnit) ?? signals.priceUnit;
+      const comparisonPrice = item.comparisonPrice ?? signals.comparisonPrice;
+      const comparisonUnit = this.normalizeUnit(item.comparisonUnit) ?? signals.comparisonUnit;
+      const offerLimitText = this.extractOfferLimitText(item.offerText);
+      return {
+        flyerItemId: null,
+        rawName: item.rawName,
+        normalizedName: item.normalizedName,
+        category: item.category,
+        price,
+        priceUnit,
+        comparisonPrice,
+        comparisonUnit,
+        offerText: item.offerText,
+        isOffer: this.isOfferItem(item, signals.hasCampaignPattern),
+        offerLimitText,
+        parseConfidence: item.confidence,
+        parseReasons: item.reasonCodes,
         matchedProductId: match.product?.id ?? null,
         matchedProductName: match.product?.name ?? null,
         matchedVia: match.via,
@@ -260,28 +273,103 @@ export class FlyerImportService {
     return intersection / union;
   }
 
-  private isOfferItem(item: FlyerParseItem): boolean {
-    return item.price != null || item.comparisonPrice != null || !!item.offerText?.trim();
-  }
+  private isOfferItem(item: FlyerParseItem, hasCampaignPattern: boolean): boolean {
+    return (
+      item.price != null
+      || item.comparisonPrice != null
+      || !!item.offerText?.trim()
+      || hasCampaignPattern
+    );
+  }
 
   private extractOfferLimitText(offerText: string | null): string | null {
     if (!offerText) return null;
 
-    const normalized = offerText.replace(/\s+/g, ' ' ).trim();
-    if (!normalized) return null;
-
-    const limitMatch = normalized.match(/(?:max|högst)\s+[^,.;]+(?:hushåll|kund)?/i);
-    if (limitMatch?.[0]) {
-      return limitMatch[0].trim();
-    }
-
-    const householdMatch = normalized.match(/[^,.;]*(?:hushåll|kund)[^,.;]*/i);
-    if (householdMatch?.[0]) {
-      return householdMatch[0].trim();
-    }
-
-    return null;
-  }
+    const normalized = offerText.replace(/\s+/g, ' ').trim();
+    if (!normalized) return null;
+
+    const limitMatch = normalized.match(
+      /(?:max|högst|begränsat\s+antal)\s+[^,.;]*(?:hushåll|kund|köp)?(?:\s*\/\s*(?:hushåll|kund))?/i,
+    );
+    if (limitMatch?.[0]) {
+      return limitMatch[0].trim();
+    }
+
+    const perCustomerMatch = normalized.match(
+      /[^,.;]*(?:per\s+(?:hushåll|kund)|\/\s*(?:hushåll|kund))[^,.;]*/i,
+    );
+    if (perCustomerMatch?.[0]) {
+      return perCustomerMatch[0].trim();
+    }
+
+    const householdMatch = normalized.match(/[^,.;]*(?:hushåll|kund)[^,.;]*/i);
+    if (householdMatch?.[0]) {
+      return householdMatch[0].trim();
+    }
+
+    return null;
+  }
+
+  private extractOfferSignals(offerText: string | null): ExtractedOfferSignals {
+    const empty: ExtractedOfferSignals = {
+      price: null,
+      priceUnit: null,
+      comparisonPrice: null,
+      comparisonUnit: null,
+      hasCampaignPattern: false,
+    };
+
+    if (!offerText?.trim()) return empty;
+
+    const normalized = offerText.replace(/\s+/g, ' ').trim().toLowerCase();
+    const campaignPattern = /(\b\d+\s*för\s*\d+[,.:]?\d*\b)|(ta\s*\d+\s*betala\s*för\s*\d+)/i;
+    const priceWithUnit = normalized.match(/(\d{1,3}[:.,]\d{2}|\d{1,3})\s*(?:kr)?\s*\/?\s*(kg|hg|g|l|dl|cl|ml|st|styck|pkt|förp|fp)/i);
+    const priceOnly = normalized.match(/(\d{1,3}[:.,]\d{2}|\d{1,3})\s*kr\b/i);
+    const comparison = normalized.match(
+      /(?:jfr\s*pris|jamforpris|jämförpris|jfr)\s*[:]?\s*(\d{1,3}[:.,]\d{2}|\d{1,3})\s*(?:kr)?\s*\/?\s*(kg|hg|g|l|dl|cl|ml|st|styck|pkt|förp|fp)/i,
+    );
+
+    const signals: ExtractedOfferSignals = {
+      ...empty,
+      hasCampaignPattern: campaignPattern.test(normalized),
+    };
+
+    if (priceWithUnit) {
+      signals.price = this.parseSwedishPrice(priceWithUnit[1]);
+      signals.priceUnit = this.normalizeUnit(priceWithUnit[2]);
+    } else if (priceOnly) {
+      signals.price = this.parseSwedishPrice(priceOnly[1]);
+    }
+
+    if (comparison) {
+      signals.comparisonPrice = this.parseSwedishPrice(comparison[1]);
+      signals.comparisonUnit = this.normalizeUnit(comparison[2]);
+    }
+
+    return signals;
+  }
+
+  private parseSwedishPrice(value: string | null | undefined): number | null {
+    if (!value) return null;
+    const normalized = value.trim().replace(':', '.').replace(',', '.');
+    const parsed = Number.parseFloat(normalized);
+    if (!Number.isFinite(parsed)) return null;
+    return parsed;
+  }
+
+  private normalizeUnit(unit: string | null | undefined): string | null {
+    if (!unit) return null;
+    const cleaned = unit.trim().toLowerCase().replace(/\./g, '');
+    if (!cleaned) return null;
+
+    if (cleaned === 'styck') return 'st';
+    if (cleaned === 'fp' || cleaned === 'forp' || cleaned === 'förp' || cleaned === 'pkt') {
+      return 'pkt';
+    }
+
+    const allowed = new Set(['kg', 'hg', 'g', 'l', 'dl', 'cl', 'ml', 'st', 'pkt']);
+    return allowed.has(cleaned) ? cleaned : cleaned;
+  }
 
   private async parseViaImporter(file: Express.Multer.File): Promise<FlyerParseResponse> {
     const form = new FormData();
diff --git a/flutter/lib/features/import/presentation/flyer_import_tab.dart b/flutter/lib/features/import/presentation/flyer_import_tab.dart
index 60110a88..e2cdb8b5 100644
--- a/flutter/lib/features/import/presentation/flyer_import_tab.dart
+++ b/flutter/lib/features/import/presentation/flyer_import_tab.dart
@@ -116,6 +116,17 @@ class _FlyerImportTabState extends ConsumerState<FlyerImportTab> {
     return '$raw kr$unitPart';
   }
 
+  String _removeLimitTextFromOfferText(String offerText, String? limitText) {
+    final trimmedOffer = offerText.trim();
+    final trimmedLimit = limitText?.trim() ?? '';
+    if (trimmedOffer.isEmpty || trimmedLimit.isEmpty) return trimmedOffer;
+
+    final escaped = RegExp.escape(trimmedLimit);
+    final withoutLimit = trimmedOffer.replaceAll(RegExp(escaped, caseSensitive: false), '').trim();
+    final withoutLeadingPunctuation = withoutLimit.replaceAll(RegExp(r'^[,.;:\s-]+'), '').trim();
+    return withoutLeadingPunctuation.replaceAll(RegExp(r'[,.;:\s-]+$'), '').trim();
+  }
+
   Widget _buildOfferBadge(FlyerImportItem item, ThemeData theme) {
     final hasOffer = item.isOffer || (item.offerText?.trim().isNotEmpty ?? false) || item.price != null;
     if (!hasOffer) return const SizedBox.shrink();
@@ -157,7 +168,7 @@ class _FlyerImportTabState extends ConsumerState<FlyerImportTab> {
               isImage ? Icons.image_outlined : Icons.picture_as_pdf_outlined,
               color: theme.colorScheme.primary,
             ),
-            title: const Text('Flyerförhandsvisning'),
+            title: const Text('Flyerförhandsvisning'),
             subtitle: Text(file?.name ?? ''),
             trailing: isImage
                 ? null
@@ -170,7 +181,7 @@ class _FlyerImportTabState extends ConsumerState<FlyerImportTab> {
                       if (!context.mounted || opened) return;
                       ScaffoldMessenger.of(context).showSnackBar(
                         const SnackBar(
-                          content: Text('PDF kan bara öppnas direkt i webbversionen just nu.'),
+                          content: Text('PDF kan bara öppnas direkt i webbversionen just nu.'),
                         ),
                       );
                     },
@@ -206,14 +217,14 @@ class _FlyerImportTabState extends ConsumerState<FlyerImportTab> {
         crossAxisAlignment: CrossAxisAlignment.start,
         children: [
           Text(
-            'Ladda upp flyer, granska erbjudanden och planera inköp med ett klick.',
+            'Ladda upp flyer, granska erbjudanden och planera inköp med ett klick.',
             style: theme.textTheme.bodyMedium,
           ),
           const SizedBox(height: 16),
           OutlinedButton.icon(
             onPressed: _isLoading ? null : _pickFile,
             icon: const Icon(Icons.attach_file),
-            label: Text(_pickedFile?.name ?? 'Välj flyerfil'),
+            label: Text(_pickedFile?.name ?? 'Välj flyerfil'),
           ),
           const SizedBox(height: 12),
           FilledButton.icon(
@@ -242,7 +253,7 @@ class _FlyerImportTabState extends ConsumerState<FlyerImportTab> {
                       }
                     });
                   },
-                  child: Text(selectedCount < items.length ? 'Välj alla' : 'Avmarkera alla'),
+                  child: Text(selectedCount < items.length ? 'Välj alla' : 'Avmarkera alla'),
                 ),
               ],
             ),
@@ -253,6 +264,9 @@ class _FlyerImportTabState extends ConsumerState<FlyerImportTab> {
               final priceText = _formatPrice(item.price, item.priceUnit);
               final comparisonText = _formatPrice(item.comparisonPrice, item.comparisonUnit);
               final limitText = item.offerLimitText?.trim();
+              final sanitizedOfferText = item.offerText == null
+                  ? ''
+                  : _removeLimitTextFromOfferText(item.offerText!, limitText);
 
               return CheckboxListTile(
                 value: _selected[index] ?? false,
@@ -267,9 +281,16 @@ class _FlyerImportTabState extends ConsumerState<FlyerImportTab> {
                   crossAxisAlignment: CrossAxisAlignment.start,
                   children: [
                     if (priceText.isNotEmpty) Text('Pris: $priceText'),
-                    if (comparisonText.isNotEmpty) Text('Jämförpris: $comparisonText'),
-                    if (limitText != null && limitText.isNotEmpty) Text('Begränsning: $limitText'),
-                    if ((item.offerText?.trim().isNotEmpty ?? false)) Text(item.offerText!.trim()),
+                    if (comparisonText.isNotEmpty) Text('Jämförpris: $comparisonText'),
+                    if (limitText != null && limitText.isNotEmpty)
+                      Text(
+                        'Begränsning: $limitText',
+                        style: theme.textTheme.bodyMedium?.copyWith(
+                          color: Colors.orange.shade900,
+                          fontWeight: FontWeight.w600,
+                        ),
+                      ),
+                    if (sanitizedOfferText.isNotEmpty) Text(sanitizedOfferText),
                     if (item.matchedProductName != null) Text('Match: ${item.matchedProductName}'),
                   ],
                 ),
@@ -296,5 +317,4 @@ class _FlyerImportTabState extends ConsumerState<FlyerImportTab> {
       ),
     );
   }
-}
-
+}
diff --git a/0001-0008_WIL_V21_ED1pdf.pdf b/willys_reklamblad.pdf
similarity index 100%
rename from 0001-0008_WIL_V21_ED1pdf.pdf
rename to willys_reklamblad.pdf